Job Description
Advertising Coordinator
The Advertising Coordinator plans, buys, and optimizes ad placements across digital and traditional media. This role ensures campaigns reach the right audiences at the right time while maximizing performance and return on investment.
Working closely with the Creative team and account teams, the Coordinator translates campaign strategy into effective media placements across social media, streaming, programmatic display, and other channels.
The role requires strong analytical skills, attention to detail, and the ability to manage multiple campaigns in a fast-paced agency environment.
Key Responsibilities
Media Planning & Buying
Develop media buying strategies aligned with campaign goals, target audiences, and budgets
Plan and purchase advertising placements across digital and traditional platforms, including social media, streaming/CTV, search, and programmatic networks
Identify optimal media channels and vendors to reach target audiences efficiently
Negotiate rates and placements with media vendors when applicable
Campaign Execution
Set up, schedule, and launch advertising campaigns across platforms such as Meta, LinkedIn, Google, and Basis
Ensure all campaigns meet platform requirements, targeting specifications, and timelines
Coordinate with creative and account teams to align ad assets with campaign strategy
Manage campaign pacing and adjust placements as needed to meet budget and performance targets
Performance Monitoring & Optimization
Track campaign performance using platform analytics and reporting tools
Optimize campaigns by adjusting targeting, budgets, creative rotation, and placements
Analyze key performance metrics and provide actionable insights to internal teams and clients
Prepare performance metrics and campaign reports
Vendor & Platform Management
Maintain relationships with media vendors and advertising platforms
Stay informed on emerging media channels, targeting capabilities, and advertising trends
Evaluate new tools and platforms that could enhance campaign performance
Budget & Financial Management
Manage campaign budgets and monitor spending across platforms
Ensure advertising spend aligns with approved media plans and client budgets
Assist with billing reconciliation and invoice tracking for media placements
Qualifications
Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field
A minimum of two years of experience in media buying, digital advertising, or paid media management
Experience managing advertising campaigns across multiple platforms, such as:
Meta Ads Manager
LinkedIn Campaign Manager
Google Ads (YouTube, Display, Search)
Basis Ads (OTT streaming, Display, DOOH)
Strong analytical, budgeting, and reporting skills
Ability to manage multiple campaigns and deadlines simultaneously
Excellent attention to detail and organizational skills
Strong communication and collaboration abilities
Preferred Skills & Experience
Experience in a communications agency, marketing agency, or public affairs firm
Experience with streaming, CTV, or programmatic advertising platforms
Familiarity with analytics tools such as Google Analytics and reporting dashboards
Experience with media planning tools, spreadsheets, and campaign tracking systems
Working knowledge of audience targeting, segmentation, and digital media trends
Preferred: Meta Ads Certified
Benefits:
Competitive Salary
Health, Dental, and Vision - Single Coverage
Healthcare Spending or Reimbursement Accounts such as HSAs or FSAs
401K Plan - after 90 days of employment and company match
Life Insurance in the amount of one time your annual salary
Paid Time Off
Parental Leave
10 Paid Holidays, plus the week between Dec. 24 and Jan. 1
Paid Personal Days (2)
Eligible for annual performance bonus
Up to $1000 per year in professional certifications
Annual work-from-home stipend
Remote Work/Flexible schedules
Family Work Culture
Job Details:
Job Type: Full-time
Location: Remote
Travel: 10 percent, as needed (Required)
Sachs Media is an equal-opportunity employer. Successful candidates must possess valid authorization to work in the United States and not require future sponsorship for employment.
Job Tags
Full time, Remote work, Flexible hours